A failed subscription occurs when a customer attempts to register for digital delivery but their registration data does not match your records. This might happen if:
The contact ID, account number, or customer name provided doesn’t exactly match your contact data.
The contact file hasn’t been updated with the relevant contact information.
If your Mailer Options include the setting “Review Failed Registrations”, failed subscriptions will appear in a separate “Pending Failed” tab on your Dashboard. From there, you can:
Manually review and approve the subscription (if appropriate).
Update your contact file to enable automatic matching in the future.
Read more: Managing 'pending failed' subscriptions
If the setting is not enabled, failed registrations are automatically rejected and do not appear in your Dashboard.
Tip: Keep your Contacts up to date to minimise failed subscriptions.
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